Overview
Reviews drive 70% of purchase decisions for new customers, yet most Shopify stores never systematically ask for them. This automation sends a review request exactly 7 days after estimated delivery — when the customer has used the product and the experience is fresh. Using Klaviyo's delivery tracking integration or Shopify's native Flow, this runs 24/7 with zero manual effort.
Before you start
- Shopify store with active orders
- Klaviyo or Shopify Email account
- Shipping tracking integration (AfterShip or Wonderment recommended)
Step-by-step guide (4 steps)
Set up delivery tracking
Install a shipping tracking app (Wonderment, AfterShip, or Route) that fires a 'Delivered' event when the carrier confirms delivery. This is the trigger for your review request.
Create the post-delivery flow in Klaviyo
In Klaviyo, create a new Flow triggered by the 'Fulfilled Order' event. Add a time delay of 7 days after 'Delivered' date (requires shipping integration). Add your review request email.
Write the review request email
Keep it short: 'Hi [Name], your [product] arrived a week ago — how's it going?' Include a direct link to your Google reviews, product page reviews, or Trustpilot. One click = done.
Add a photo of their specific product in the email — Klaviyo can dynamically insert the ordered product image for a personalized feel.
Add a 5-star vs. 1-4 star routing (optional)
Ask 'How would you rate your experience? ⭐⭐⭐⭐⭐' with clickable stars. 5-star clicks go to Google/Trustpilot. 1-4 star clicks go to a private feedback form. This protects your public reputation while still capturing negative feedback privately.
What you'll get
Consistent review generation with zero effort
5-star routing protects public reputation
Builds social proof that converts new customers
Identifies product issues before they become bigger problems
Common mistakes to avoid
Sending too soon (before delivery) — check tracking first
Not including a direct review link (friction kills conversions)
Sending to everyone including bulk/wholesale orders
Frequently asked questions
Do I need coding experience to set up this Shopify automation?
No coding is required. This guide walks you through everything using Shopify's built-in features and Zapier's visual interface. If you can follow a recipe, you can follow this guide.
How long does this automation take to set up?
Most users complete this setup in 30–60 minutes on their first try. Once set up, it runs completely automatically with zero ongoing effort.
What happens if the automation fails?
Zapier and Make both have error notifications and task history, so you'll know immediately if something goes wrong. We cover troubleshooting steps in the guide above.
Can I customize this automation for my specific business?
Absolutely. The guide includes notes on common customizations. Most automations have multiple variation points — timing, conditions, notification recipients, and more.