sales
What is Churn Rate?
The percentage of customers who stop doing business with you over a given period, often expressed as monthly or annual churn.
In plain English
Churn is the silent killer of subscription businesses and service firms — losing 5% of your customers per month means you're replacing your entire customer base every 20 months just to stay flat. Automation helps reduce churn by identifying at-risk customers early (through low engagement scores or missed logins) and triggering proactive outreach before they cancel. Even reducing monthly churn by 1-2% can double a company's long-term valuation.