email-marketing
What is Click-Through Rate (CTR)?
The percentage of email recipients who click on a link within your email, measuring how compelling your content and call-to-action are.
In plain English
Click-through rate is generally considered a more reliable engagement metric than open rate because a click is a definitive, trackable action. A typical email CTR across industries runs 2-5%, but well-targeted, segmented emails can achieve 10%+. Low CTR usually points to a mismatch between the email's subject line promise and its content, a weak call-to-action, or poor list segmentation. A/B testing your CTAs and email layout is one of the fastest ways to improve this metric.