email-marketing
What is Drip Campaign?
A series of pre-written emails sent automatically to contacts over a period of time based on their behavior or a trigger event.
In plain English
A drip campaign (also called an email sequence or automated email series) is a set of emails sent in a specific order and timing to nurture leads or customers. Unlike a broadcast email (sent to everyone at once), a drip campaign is triggered by an action — signing up, downloading something, making a purchase, or going 30 days without buying. The 'drip' metaphor refers to releasing communication steadily over time, like water dripping.