sales
What is Sales Funnel?
The stages a prospect moves through from first becoming aware of your business to completing a purchase.
In plain English
The sales funnel is a visual model for your customer acquisition process, typically divided into top (awareness), middle (consideration), and bottom (decision) stages. Each stage requires different content and communication strategies. Mapping your automation to your funnel — awareness content for new leads, comparison guides for mid-funnel prospects, and offer-focused emails for bottom-funnel contacts — dramatically improves conversion rates at every step.