email-marketing
What is Transactional Email?
An automated email triggered by a specific action a user takes, such as a purchase confirmation, password reset, or shipping notification.
In plain English
Transactional emails are the most-opened emails any business sends — customers expect and look for them. Order confirmations, receipts, shipping updates, appointment reminders, and password resets are all transactional emails. Because they are anticipated and relevant, they often see open rates of 50-80%. Beyond basic confirmations, smart businesses use transactional email real estate to include cross-sell recommendations, referral requests, and review prompts.