Marketing
Local Business Reputation Pack
The words and the weekly routine for Google reviews.
8 prompts 4 automations
About this pack
For local businesses that get hired because of what Google says about them. Ready-to-send review requests, public reply templates, a private recovery text, and a four-part routine so asking and answering does not depend on whoever remembers.
What's included (24 items)
Same-day ask in your trade's voice
Rewrite the first text so it sounds like your shop, not a template.
The one follow-up, then silence
Write the day-3 bump so it does not sound like a drip campaign.
Owner email for a specific job type
Produce a same-day email when the only contact you have is an inbox.
5-star reply that mentions the actual work
Answer a happy review without the same two sentences every time.
Mixed review: name the miss and the fix
Reply to a 3- or 4-star review that liked you and still had a complaint.
Angry review: public reply and private text as a pair
Handle a 1- or 2-star review without litigating it on Google.
Turn real questions into Google Q&A
Fill the Q&A box with answers you are tired of giving on the phone.
Monday readout for the owner
Turn a week of reviews into one fix with a name on it.
The ask window
One person sends one text the day the job is paid, and one bump three days later.
The bad-review hour
A 1–3 star review gets an owner reply the same day, in public and in private.
Monday reputation standup
Fifteen minutes, once a week. One theme, one fix, no unanswered 1–3 star reviews.
Google profile upkeep
Once a month, make the listing match the business you actually run.
Same-day text after the job is done
SMS, within two hours of payment
Day-3 bump, and then you stop
SMS, only if they have not reviewed
Owner email when you don't have a mobile number
Email, same day
Twenty-second ask at the counter
Spoken, while they are still there
Public reply to a 5-star review
Google review reply
Public reply to a 4-star review with a small miss
Google review reply
Public reply to a 1- or 2-star review
Google review reply
Private text after a bad public review
SMS or email, same day as the public reply
Reply when the review is about the wrong business
Google review reply
Four Google Q&A answers you can post this week
Google Business Profile questions
Before the first ask goes out
Do this once. After that, the same-day text is a habit, not a project.
Rules for every public reply
Read this before you post. It is shorter than the argument you are about to have.
In the prompt library
This pack is for
RestaurantsSalonsHealthcareService businessesAny local business