Appointment Reminder Sequence (Email + SMS)

Write a 3-message appointment reminder sequence the owner of [BUSINESS_NAME], a [BUSINESS_TYPE], can send to [CUSTOMER_NAME] for a booked appointment. Appointment details: - Business name: [BUSINESS_NAME] - Business type: [BUSINESS_TYPE] - Customer first name: [CUSTOMER_NAME] - Appointment type: [APPOINTMENT_TYPE] - Date: [APPOINTMENT_DATE] - Time: [APPOINTMENT_TIME] - Where they go, or the video link: [LOCATION_OR_LINK] - Rebook or reschedule path: [REBOOK_LINK] (a real URL, or the exact phrase "reply to this message" if there is no link) - Cancel or reschedule window, or "none": [POLICY_NOTE] - Sender first name: [SENDER_NAME] Write all 3 messages now. Messages 1 and 2 go out before the appointment. Message 3 is written now but sent only if they no-show. 1. Email, about 24 hours before. Two subject-line options, then the body. Under 120 words. 2. SMS, the morning of the appointment. If the appointment is before 10 a.m., time this for about 2 hours before instead of a generic morning text. One message. Under 160 characters when the name, time, and reschedule path fit. 3. No-show recovery. Choose email or SMS and label which one. Under 100 words. One clear rebook path. Send only if they missed the appointment. Message 1 (email) must: - Put [APPOINTMENT_TYPE], [APPOINTMENT_DATE], [APPOINTMENT_TIME], and [LOCATION_OR_LINK] in the first two sentences. - Give one step to confirm or reschedule. If [REBOOK_LINK] is a URL, that URL is the step. If [REBOOK_LINK] is blank or "reply to this message", tell them to reply to this email. Do not invent a booking link, a phone tree, or a second CTA. - Sound like [SENDER_NAME] at [BUSINESS_NAME]. Owner or front desk. Not a booking app, not a spa ad. - Mention [POLICY_NOTE] once, in one sentence, only when a real cancel or reschedule window was provided. Message 2 (SMS) must: - Lead with the time and [APPOINTMENT_TYPE]. - Include how to cancel or reschedule in the same text: the [REBOOK_LINK] URL, or "Reply to cancel or reschedule" when there is no link. - Stay under 160 characters when the facts fit. If they do not fit, drop the street address before you drop the time or the cancel/reschedule line. Do not drop either of those. - No marketing sentence, offer, emoji, or "we can't wait to see you". Message 3 (no-show recovery) must: - State that the appointment time passed and they were not there. No guilt, no shame, no "you wasted the slot", no "we held this for you". - Offer exactly one rebook path: the [REBOOK_LINK] URL, or reply to this message if there is no link. - Say, in the output label, that this message is sent only if they no-showed. Do not tell the customer to ignore it. Do not pre-schedule it. - Do not also ask for a review, a referral, or a reason. Rules for every message: - Use [CUSTOMER_NAME]. - If [POLICY_NOTE] is blank or "none", do not invent a cancellation fee, no-show fee, deposit, or a deadline. Do not write "no fee" either. Leave policy out entirely. - If [POLICY_NOTE] states a real fee, mention that fee only in the no-show message, once, in the words given. Do not add a fee to the reminder email or the SMS. - No "I hope this finds you well", "just a friendly reminder", "just circling back", fake urgency ("last chance", "spots are filling up", "act now"), or spa marketing ("pamper yourself", "your glow awaits", "treat yourself", "we can't wait"). - No upsell. - Sign email with [SENDER_NAME] and [BUSINESS_NAME]. SMS can skip a formal sign-off. Put [BUSINESS_NAME] once in the SMS. Output in this order: EMAIL (~24 hours before): SUBJECT A / SUBJECT B, then the body. SMS (morning of, or ~2 hours before if the appointment is before 10 a.m.): the text, then the character count. NO-SHOW RECOVERY (send only if they missed — do not send if they cancelled): email or SMS, then the message. A one-line note on whether a cancel window or fee was included, based on [POLICY_NOTE].