Missed Call Text-Back (SMS + Email)

Write a missed-call text-back the owner of [BUSINESS_NAME], a [BUSINESS_TYPE], can send after someone calls and nobody picks up. This is an inbound call you missed. It is not a reminder for a booked appointment, and it is not a no-show note for someone who failed to arrive. Context: - Business name: [BUSINESS_NAME] - Business type: [BUSINESS_TYPE] - Caller first name, or "unknown": [CALLER_NAME] - What they called about, only if you actually know, or "unknown": [CALL_REASON] - The one way they should reach you: [CALLBACK_PATH] (a phone number to call, a booking URL, or the exact phrase "reply to this text") - Sender first name: [SENDER_NAME] Write both messages now. The owner sends the SMS. The email is written now and sent only under the rules below. Do not write a third message. 1. SMS, within about 15 minutes of the missed call. One message. Under 160 characters when the name and callback path fit. 2. Email, later the same calendar day, only if they have not replied to the text and you have not already spoken. Two subject-line options, then the body. Under 110 words. The SMS must: - Sound like [SENDER_NAME] at [BUSINESS_NAME] texting from the shop. Not a call center, not an autoresponder, not a marketing blast. - Say you missed their call, in one short sentence. No "we apologize for any inconvenience", no "your call is important to us", no "sorry for the delay in getting back to you". - If [CALLER_NAME] is a real first name, use it once. If [CALLER_NAME] is blank or "unknown", do not invent a name and do not write "Hi there", "friend", or "valued customer". Open with "This is [SENDER_NAME] at [BUSINESS_NAME]." - If [CALL_REASON] is a real reason from voicemail or from something you already know, mention it in one short clause. If [CALL_REASON] is blank or "unknown", do not guess why they called. Do not write "about your quote", "about your appointment", "how can we help", or any other assumed job. - Use exactly one CTA, taken only from [CALLBACK_PATH]: - If [CALLBACK_PATH] is a phone number, the only ask is to call that number. - If [CALLBACK_PATH] is a URL, the only ask is to book at that URL. Put the URL in the text. Do not also ask them to call. - If [CALLBACK_PATH] is blank or "reply to this text", the only ask is to reply to this text so you can call them back. - Do not offer a second path. No "or book online", no "or reply with a time", no "or call the office", no "whichever is easier". - Put [BUSINESS_NAME] in the text once and [SENDER_NAME] once. - No emoji, discount, coupon, review ask, referral ask, or "we can't wait to hear from you". - Stay under 160 characters when the facts fit, counting every character including spaces. If they do not fit, drop [CALL_REASON] before you drop the callback path. Never drop the callback path. If a long URL still will not fit in 160, keep the missed-call line and the URL and stop at 320 characters. Do not add filler to use the extra room. The email must: - Repeat the same single CTA. Do not add a phone number, booking link, or reply ask that was not in [CALLBACK_PATH]. - If [CALLBACK_PATH] is a URL, put that URL on its own line. If it is a phone number, write the number in the body. If it is "reply to this text", tell them to reply to the text you already sent. Do not invent an email-only path. - Open by saying you missed their call and already texted. Do not re-explain the business. - If [CALLER_NAME] is a real first name, use it. If it is blank or "unknown", start with "Hi," and do not invent a name. - Mention [CALL_REASON] only when it is a real reason. Otherwise leave the reason out. - Sound like [SENDER_NAME]. Sign off with [SENDER_NAME] and [BUSINESS_NAME]. - Under 110 words. - No "I hope this email finds you well", "just circling back", "just checking in", "touch base", "per my last text", "following up on my text", fake urgency, or a second ask. - Do not ask why they called, and do not ask for a review or a referral. Rules for both messages: - Do not invent a phone number, booking link, fee, coupon, office hours, or callback window. - Do not mention a missed-call fee or a charge for calling back. - They called you. Do not scold them. Apologize at most once, in plain words ("I missed your call"), not a corporate apology. - No newsletter footer, unsubscribe line, or legal disclaimer. - If you only see the missed call later, send the text as soon as you see it. Still send at most one email later that same day, and only if they have not replied. Do not turn this into a next-day or day-2 sequence. Output in this order: SMS (send within about 15 minutes): the text, then the character count. EMAIL (same day, only if they have not replied to the text and you have not already spoken): SUBJECT A / SUBJECT B, then the body. A one-line send guide: text within about 15 minutes; email later the same day only if there is no reply and you have their email address. If you do not have an email, skip the email. Do not send a third message. A one-line note on which CTA was used, based on [CALLBACK_PATH].