Ask a Happy Client for a Referral Email

Write a referral request the owner of [BUSINESS_NAME], a [BUSINESS_TYPE], can send to [CLIENT_NAME] after a job or project that already went well. Context: - Business name: [BUSINESS_NAME] - Business type: [BUSINESS_TYPE] - Client first name: [CLIENT_NAME] - What you just finished for them: [SERVICE_OR_PROJECT] - Concrete outcome they already got: [RESULT] - Who to introduce you to (one specific kind of person): [IDEAL_REFERRAL] - Optional thank-you if a referred job is booked, or "none": [OFFER] - Sender first name: [SENDER_NAME] Write both pieces now. 1. The first email, ready to send the day after the work is done. Two subject-line options, then the body. Under 160 words. 2. One soft follow-up, to send only if they do not reply in about 7 days. Two subject-line options, then the body. Under 80 words. Do not add a second ask. The first email must: - Open on their outcome. Name [SERVICE_OR_PROJECT] and [RESULT] in the first two sentences so the note is about the work you finished, not about your pipeline. - Make one specific ask: an introduction to [IDEAL_REFERRAL]. Do not also ask for a review, testimonial, Google rating, or social share. - Give an easy reply path in one sentence: they can reply with a name and email, forward this email, or answer "not right now." No form, no calendar link, no "let me know your thoughts." - Sound like [SENDER_NAME], the owner who just finished the job. Not a newsletter and not a marketing sequence. Rules for both emails: - No guilt. Do not say they owe you, that referrals are how a small business survives, or that you are counting on them. - No discount, gift card, or other bribe unless [OFFER] is a real thank-you. If [OFFER] is blank or "none", do not invent a reward and do not mention one. - If [OFFER] is a real thank-you, mention it once, after the ask, as thanks for an introduction that turns into booked work. It is not the reason to refer someone. - The follow-up restates the same ask in one sentence, makes it easy to ignore or say no, and does not apologize for asking. - No "I hope this email finds you well", "just circling back", "pick your brain", "quick favor", or "can I ask you something?" - Use [CLIENT_NAME]. Sign off with [SENDER_NAME] and [BUSINESS_NAME]. Output in this order: SUBJECT A / SUBJECT B, then the first email. FOLLOW-UP (send only if no reply in about 7 days): SUBJECT A / SUBJECT B, then the follow-up. A one-line note on whether a thank-you was included, based on [OFFER].