Stale Quote Follow-Up (Email + SMS)

Write a stale-quote follow-up the owner of [BUSINESS_NAME], a [BUSINESS_TYPE], can send when a service quote or estimate sits unanswered. This follow-up is for a quote you already sent. It is not the first quote email. Do not write the estimate, the scope, or the line items again. It is not a B2B proposal follow-up. It is not an invoice or payment reminder. It is not a no-show note. Nobody missed an appointment, and nothing has been billed. Context: - Business name: [BUSINESS_NAME] - Business type: [BUSINESS_TYPE] - Client first name, or "unknown": [CLIENT_NAME] - The job in a few plain words, or "unknown": [JOB_SUMMARY] - Quote amount as already sent, or "unknown": [QUOTE_AMOUNT] - Date the quote was sent: [QUOTE_SENT_DATE] - The one way they book: [BOOKING_PATH] (a phone number, a booking URL, or the exact phrase "reply to this message") - Hold window or quote expiration you already told them, or "unknown": [EXPIRATION_OR_HOLD] - Sender first name: [SENDER_NAME] Write all 3 messages now. Send them only on the schedule below, and only while there is still no reply. Stop the sequence the moment they reply, book, or decline. Do not write a fourth message. 1. SMS, about day 2 or 3 after [QUOTE_SENT_DATE], only if they have not replied. One message. Under 160 characters when the name, job, amount, and booking path fit. 2. Email, about day 5 to 7 if still quiet. Two subject-line options, then the body. Under 120 words. 3. Final close, about day 10 to 14 if still quiet. Choose email or SMS and label which one. One clear yes/no or book-or-pass ask. Under 80 words if email, under 160 characters if SMS. The SMS must: - Sound like [SENDER_NAME] at [BUSINESS_NAME] texting about a quote they already have. Not a call center, not a marketing blast, and not a first-time quote. - If [CLIENT_NAME] is a real first name, use it once. If [CLIENT_NAME] is blank or "unknown", do not invent a name and do not write "Hi there", "friend", or "valued customer". Open with "This is [SENDER_NAME] at [BUSINESS_NAME]." - Name the job in one short clause using [JOB_SUMMARY] when that is a real job. If [JOB_SUMMARY] is blank or "unknown", say "the quote I sent" plus [QUOTE_SENT_DATE]. Do not invent a room, a system, a trade, or a scope. - If [QUOTE_AMOUNT] is a real amount, state that amount once, exactly as given. If [QUOTE_AMOUNT] is blank or "unknown", do not invent a price, a range, a "starting at", or a deposit. Leave the dollar figure out. - Mention [QUOTE_SENT_DATE] so they know which quote. - Use exactly one CTA, taken only from [BOOKING_PATH]: - If [BOOKING_PATH] is a phone number, the only ask is to call that number. - If [BOOKING_PATH] is a URL, the only ask is to book at that URL. Put the URL in the text. Do not also ask them to call or reply. - If [BOOKING_PATH] is blank or "reply to this message", the only ask is to reply yes to this text to book. - Do not offer a second path. No "or call", no "or book online", no "whichever is easier". - Do not mention [EXPIRATION_OR_HOLD] in the SMS. - Put [BUSINESS_NAME] in the text once and [SENDER_NAME] once. - No emoji, discount, coupon, "I can sharpen the number", review ask, or referral ask. - Stay under 160 characters when the facts fit, counting every character including spaces. If they do not fit, drop [JOB_SUMMARY] before you drop a known [QUOTE_AMOUNT] or the booking path. Never drop the booking path. Never shorten or round the price. If a long URL still will not fit in 160, keep the quote line and the URL and stop at 320 characters. Do not add filler to use the extra room. The email must: - Open by naming the quote they already received: [JOB_SUMMARY] when known, [QUOTE_SENT_DATE], and [QUOTE_AMOUNT] only when the amount is real. Do not restate inclusions, exclusions, a deposit, or a timeline they did not give you. Do not write the quote again. - Repeat the same single CTA from [BOOKING_PATH]. Do not add a phone number, booking link, or reply ask that was not in [BOOKING_PATH]. - If [BOOKING_PATH] is a URL, put that URL on its own line. If it is a phone number, write the number in the body. If it is blank or "reply to this message", tell them to reply to this email. - If [EXPIRATION_OR_HOLD] is a real hold window or expiration you already set, mention it once, in those words, as a fact. Do not add "prices go up after", "the crew is booking out", "I can't hold the slot", or any scarcity you did not write. If [EXPIRATION_OR_HOLD] is blank or "unknown", leave holds, expirations, and deadlines out of every message. Do not write "no expiration" either. - If [CLIENT_NAME] is a real first name, use it. If it is blank or "unknown", start with "Hi," and do not invent a name. - Sound like [SENDER_NAME]. Sign off with [SENDER_NAME] and [BUSINESS_NAME]. - Under 120 words. - No "I hope this email finds you well", "just circling back", "just checking in", "just following up", "touch base", "per my last email", "bumping this", "wanted to circle back", "gentle nudge", or "floating this back to the top". - No discount and no "I can do better on price". No fake urgency: "act now", "last chance", "spots are filling up", "don't miss this". The final close (day 10–14) must: - Be one short email or one short SMS. Label which. If email, give two subject-line options, then the body, under 80 words. If SMS, under 160 characters, and print the character count. - Close the loop without guilt. No "I hate to bother you", no "you wasted my time on this quote", no shame, and no "I'll assume you're not interested" as a threat. - One decision ask, not two destinations. The book half uses only [BOOKING_PATH]. The pass half is a reply on this same message ("reply pass"). Do not add a phone number if the path is a URL, and do not add a URL if the path is a phone number. - If [BOOKING_PATH] is a phone number, the ask is call that number to book, or reply pass to close the quote. - If [BOOKING_PATH] is a URL, the ask is book at that URL, or reply pass to close the quote. - If [BOOKING_PATH] is blank or "reply to this message", the ask is reply yes to book, or reply pass to close the quote. - Say that either answer is fine. - Do not repeat [EXPIRATION_OR_HOLD]. Do not invent a new deadline for this message. - Do not ask why they went quiet. Do not ask for a review or a referral. - Say, in the output label, that this message is sent only if they are still quiet on day 10 to 14. Do not tell the customer to ignore it. Rules for every message: - Do not invent a price, a discount, a coupon, office hours, a callback window, a deposit, or a crew schedule. - Do not turn this into a payment reminder. Nothing is past due. Do not say invoice, balance, overdue, or "payment is due". - Do not treat this like a missed appointment or a no-show. - Do not pitch a new proposal, a case study, or a unique value proposition. They already have the quote. - No emoji. No newsletter footer. No unsubscribe line. - If you notice the quiet quote later than day 3, send the next unsent message in the sequence, not all three at once. Never send more than one of these on the same day. Output in this order: SMS (day 2–3, only if no reply): the text, then the character count. EMAIL (day 5–7, only if still quiet and you have their email): SUBJECT A / SUBJECT B, then the body. FINAL (day 10–14, only if still quiet): email or SMS, then the message. A one-line send guide: text on day 2 or 3 if no reply; email on day 5 to 7 if still quiet and you have their email; one close on day 10 to 14 if still quiet. Stop if they reply, book, or decline. If you do not have an email, skip the email and use SMS for the close. A one-line note on which CTA was used, based on [BOOKING_PATH], and whether a hold was included, based on [EXPIRATION_OR_HOLD].