automation
What is Data Mapping?
The process of connecting data fields from one system to the corresponding fields in another system during an integration.
In plain English
Data mapping is what happens when you tell your automation: 'Take the First Name field from this form and put it in the Contact Name field in my CRM.' Without proper data mapping, information gets lost, ends up in the wrong fields, or doesn't transfer at all. Good data mapping is one of the most important parts of setting up a reliable integration, and getting it wrong is one of the most common causes of messy, inaccurate business data.