automation
What is Field Mapping?
Specifying which data field in one app corresponds to which data field in another app when setting up an integration.
In plain English
Field mapping is the granular, field-by-field version of data mapping. When you connect Typeform to HubSpot, you map each Typeform question to a specific HubSpot contact property — 'What's your company size?' maps to the Company Size field, 'Your email' maps to Email Address, and so on. Spending time getting field mapping right when you first set up an integration prevents data quality problems that become increasingly painful to clean up later.