sales
What is Deal Velocity?
The speed at which deals move through your sales pipeline from initial contact to closed sale.
In plain English
Deal velocity measures how quickly your sales process converts prospects into customers. A deal stuck in the pipeline for 60 days costs you money in both lost revenue and wasted sales effort. By tracking deal velocity, you can identify bottlenecks — maybe deals stall at the 'Proposal Sent' stage because follow-ups aren't happening fast enough — and set up automations to nudge deals forward. Improving deal velocity is one of the highest-leverage activities in sales.