ecommerce
What is Fulfillment Automation?
Using software to automatically process, route, and track orders through your fulfillment process without manual intervention.
In plain English
Fulfillment automation connects your order management system, warehouse or 3PL, shipping carrier, and customer communication systems into a seamless flow. When an order is placed, automation can automatically select the optimal shipping method, generate a shipping label, send a tracking email to the customer, and update your inventory — all without a person touching it. For growing e-commerce businesses, fulfillment automation is what makes it possible to handle volume without proportionally increasing headcount.