ecommerce
What is Order Fulfillment?
The complete process of receiving, processing, picking, packing, and shipping a customer's order.
In plain English
Order fulfillment is everything that happens between a customer clicking 'Buy' and receiving their package. Automation dramatically accelerates and improves this process — automatically routing orders to the right warehouse, generating pick lists, sending tracking numbers, and updating inventory. For SMBs, automating fulfillment workflows (especially integrations between your store, inventory system, and shipping carrier) eliminates manual data entry errors and speeds up the time from order to delivery.