email-marketing
What is Unsubscribe Rate?
The percentage of email recipients who opt out of your list after receiving a particular email.
In plain English
A healthy unsubscribe rate is typically below 0.5% per email. Spikes in unsubscribes are valuable signals — they often point to a message that felt too salesy, irrelevant to the audience, or too frequent. Rather than fearing unsubscribes, treat them as useful feedback. It's better to have a smaller, engaged list than a large, unengaged one. High engagement rates improve your sender reputation, which improves deliverability for everyone who stays subscribed.