email-marketing
What is List Segmentation?
Dividing your email list into smaller groups based on shared attributes so you can send more targeted, relevant messages.
In plain English
List segmentation is one of the single biggest levers for improving email marketing performance. Segments can be based on demographics, purchase history, engagement level, geographic location, interests, or any other data you've collected. A segmented campaign to past buyers performs drastically better than the same offer sent to cold leads. Even basic segmentation — separating customers from non-customers — can dramatically improve conversion rates and reduce unsubscribe rates.