sales
What is Contact Segmentation?
Dividing your contacts or customers into groups based on shared characteristics so you can send more relevant, targeted communications.
In plain English
Contact segmentation is how you stop sending the same generic message to every person on your list. By grouping contacts by industry, purchase history, location, engagement level, or lifecycle stage, you can tailor your messaging to what actually matters to each group. Segmented email campaigns consistently outperform non-segmented ones — often by 100% or more in revenue per email — because people respond to messages that feel relevant to them.