ecommerce
What is Returns Automation?
Automating the process of handling customer product returns, including return authorization, label generation, restocking, and refund processing.
In plain English
Returns are a major operational burden for e-commerce businesses — handling them manually is time-consuming and error-prone. Returns automation creates self-service portals where customers can initiate returns, automatically generates return shipping labels, routes the return to the right warehouse location, triggers the refund once the return is received, and updates inventory. This reduces customer service workload, speeds up refunds (improving customer satisfaction), and creates clean data for understanding return trends.